Hi, I'm Simona! The mom behind HoneyB. 🤍

Let's rewind to 2015, when I became a mom for the very first time.

Like most first-time moms, I thought I was prepared. I had the tiny clothes, the adorable nursery, and approximately a million baby products. What I didn't have? A clue just how much this little human would change my world.

And then came the sensitive skin struggles.

My son, Noah, had delicate skin, and finding products I actually felt good about putting on him turned out to be a lot harder than I expected. So many ingredients, so many promises, and so many moments of standing in the baby aisle thinking, "Does it really need to be this complicated?"

Spoiler alert: It doesn't.

Growing up in Eastern Europe, I was surrounded by simple, time-tested skincare traditions and a love for natural ingredients. So I started wondering: What if I could bring a little of that simplicity into modern baby skincare?

And just like that, the idea for HoneyB was born.

What started as one mom's search for something better grew into a brand built around a simple belief: Caring for your baby's skin should be gentle, effective, and one less thing to worry about.

Today, I'm a mom of two boys (which means twice the love, twice the laundry, and approximately zero quiet moments), and that little idea has grown into something I'm incredibly proud of.

HoneyB isn't just about skincare. It's about making those everyday moments of caring for our little ones a little sweeter, a little simpler, and a whole lot more special.

From one mom to another, I'm so happy you're here.

With love,

Simona 🤍